In an industry built on name recognition and reputation, Rocky Patel’s passion has brought his luxury brand to heights unseen by most boutique cigar manufacturers. His hard work and long hours have been paying off in big ways. A survivor of the cigar boom, Patel has outlasted his competition with unrivaled persistence in his quest for perfection. With a grueling travel schedule, office responsibilities, and production, Rocky still maintains the enthusiasm that he has had since day one.